Leading The Pack
Online retail is one of the fastest growing sectors of the free market. As the internet continues to invade new areas of our lives we will eventually see shopping online no different than going to the store. At the center of the online retail movement is Don Ressler. Since the early 2000s his online startups has managed to generate billions of dollars through his venture capitalism pursuits. These pursuits have included everything from fashion retailer JustFab to startups focused around the social network Myspace. Decades from now history books will give Ressler the same regard current historians give to the likes of Andrew Carnegie John Rockefeller.
Although JustFab wasn’t Don Ressler’f first project it is undeniable that he experienced his most success with the website. Collaborating with fellow web entrepreneur Adam Goldenberg and model Kimora Lee Simmons Ressler wanted to offer online shoppers a personalized experience. For a subscription fee of $39.95 a month JustFab offers customers clothing tailored to their specific body. This business model allowed JustFab to gain a loyal customer base of millions of fans. The addition of Simmons to the team was more than a publicity stunt. She is available in JustFab offices 5 days out of the week.
Expanding The Business Model
The success of JustFab proved there was a market for online fashion retail, but Ressler wanted to go even further. He wanted to see if the approach would work for athletic aparell as well. To reach out to a more active demographic he enlisted Kate Hudson for a new website named Fabletics.com. At Fabletics customers can bu athletic wear using a similar model to JustFab. Fabletics has become so successful there are now physical locations where customers can buy the personalized attire the website sells. In the future Ressler plans to open up at least 100 brick and mortar stores.
A Pioneer Strikes Gold
Don Ressler entered online retail in its infancy, built it from the ground up, and now enjoys a view from atop the billion dollar industry. The simple act of creating a successful web startup in the early 2000s before websites like Youtube and Facebook is a marvel, but the billions of revenue these companies made is even more jarring. There are few who manage to reach Don Ressler’s position and even fewer who stay there for as long as he has.
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