Beneful is a dog food brand that has made a name for itself through the quality of its product and the creativity of its marketing. The brand is owned by Nestle Purina Petcare and was brought to the public in 2001. The brand made a name for itself with some innovative advertising ideas, such as having a television ad that had high pitched sounds only dogs could hear. This type of marketing led to the brand bringing in revenues of more than 1.5 billion dollars in 2012 and being one of the top five most popular dog foods.
Beneful is proud to provided customer with more than 20 different varieties for their dogs. The recipes contain real chicken, beef, pork or lamb and have a wide variety of nutrients from fresh plants like rice, barley, carrots and green beans. Consumers can choose between treats, dry dog food and Beneful wet dog food and each of those three options have further options. The food has a variety of textures from thick chunks to thin slices that are crispy.
The Daily Herald published an article covering the current changes happening in the pet food industry. It discussed how newer dog food companies are coming into the market with alternative ideas to what dog food should look like. Freshpet is one such company. They offer a new type of dog food that needs to be refrigerated. The company is using the marketing strategy of putting all of the refrigerated items in their own branded refrigerated cases. Consumers can find these display cases in almost 15,000 stores, including Target, Whole Foods Market, Amazon and Wal-Mart.
Freshpet also has a line of food call Vital Raw. This line of dog food emulates the recent human food trend of paleo diets. In other words, the company allows you to feed your dog what its wolf ancestors would have eaten in the wild several hundred years ago. The food includes ingredients like raw chicken and beef, as well as ingredients like spinach, kale and sweet potatoes and probiotics.